The wine cooperative of Oliena was set up in 1950 by a group of local winegrowers in order to exploit and spread the Cannonau wine. The vine, imported from Spain and cultivated also in other areas of Sardinia, found here the perfect conditions to grow thanks to a dry climate and sandy soils. The typical ‘small tree’ cultivation or ‘espalier’ does not allow high yields, yet produces a wine with unique characteristics. In 1972 the DOC Cannonau wine produced in Oliena’s territory obtained the sub-designation of ‘Nepente di Oliena’. This definition derives from Gabriele D’Annunzio’s letter where the poet, after visiting the area, wrote: ‘Don’t you know the Nepente di Oliena, not even for its fame? Alas! I am sure if you tasted it; you would never leave the shade of these whit rocks’ (Gabriele D’Annunzio – 1909). Oliena’s cooperative, combining traditional methods to modern technologies – as controlled – temperature vinification – processes the grapes brought here by almost 100 winegrowers. Ninety percent of the produced wine is bottled and marketed on regional, national, and international level.